1123 & Child Saving Institute Win a Telly Award!
The Telly Awards have recognized 1123 & Child Saving Institute as a Bronze Winner! The project was recognized in the General-Branding, Online Commercial category focused on promoting or elevating a brand. Founded in 1979, The Telly Awards honor outstanding video work across branded content, commercials, social media, corporate video, film, animation and more. The annual showcase receives over 13,000 entries globally from 6 continents and all 50 states!
“Winning any Telly Award is always an honor, and we’re proud of that win, but what means the most is seeing meaningful work for an organization like Child Saving Institute get celebrated on this level,” said Dave Distefano, Partner and Chief Creative Officer at 1123. “This campaign was built with a lot of care, strategy, and heart. I’m very proud of our creative team for shaping the idea and carrying it through. I’m just as grateful for the crew who brought so much great work and excellence to the production. Awards aren’t the primary objective here, but when good work for a great client gets recognized, that’s pretty special.”
This past spring, this same 1123 & Child Saving Institute collaboration won four Pinnacle Awards. 1123 partnered with Child Saving Institute to support two distinct service lines – Early Childhood Education and Mental Health – through a unified, strategically segmented campaign. While Mental Health focused on filling newly expanded clinical capacity, Early Childhood Education aimed to increase awareness and enrollment for an expanded facility. Each campaign used distinct creative and targeting while maintaining a cohesive brand voice through shared visual and tonal elements. Anchored by four storybook-inspired animated video spots, the campaign extended across digital, paid social, search, radio, CTV, and native content. The results were significant, including more than 250% growth in web engagement across both services, enrollment exceeding 90% capacity in ECE, and a 100+ person mental health waiting list.