Child Saving Institute 2025 Campaign
The Challenge
Child Saving Institute (CSI) required a strategic approach to support two distinct service lines -Early Childhood Education (ECE) and Mental Health – each with different goals, audiences, and messaging needs. Mental Health was already a core, trusted service within the community; however, CSI was expanding its clinical staff and needed broader, more targeted outreach to connect new capacity with prospective patients. In contrast, Early Childhood Education required increased awareness and visibility to reach families earlier in their decision-making journey and fill the newly expanded facility with more toddlers and pre-k age children.
The Approach
1123 collaborated closely with the CSI marketing team and key stakeholders to bring the campaign to life, aligning creative and media across both Early Childhood Education and Mental Health service lines. While each service required distinct messaging and audience targeting, the work was intentionally designed to maintain a unified voice and tone, ensuring CSI brand felt consistent and cohesive. At the center of the creative approach were four hero video spots: two :30-second spots and two :15-second spots, each anchored in stylized, storybook-inspired animation. The whimsical, stop-motion aesthetic reflected childhood imagination while grounding each narrative in the real, impactful services CSI provides. Emotional storytelling was balanced with clarity, allowing CSI to be positioned simultaneously as a trusted early education partner and a leader in youth and adolescent mental health.
The Impact
The campaign delivered measurable results across both service lines.
Early Childhood Education Results
- Total Impressions served 6,152,338
- Web views increased from 5,861 to 20,842 (+255.6%)
- Active users increased from 4,346 to 17,617 (+305.36%)
- Enrollment goals were exceeded at one of the two ECE centers, moving us into over 90% total capacity, resulting in new classroom openings
Mental Health Results
- Total Impressions served 2,754,522
- Web views increased from 2,769 to 9,248 (+233.98%)
- Active users increased from 1,528 to 6,760 (+342.41%)
- Demand outpaced capacity, creating a 119+ person waiting list and necessitating team expansion.
Conclusion
Anchored by four storybook-inspired animated video spots, the results were significant, including more than 250% growth in web engagement across both services, enrollment exceeding 90% capacity in ECE, and a 100+ person mental health waiting list. At 1123, we believe the most powerful work happens when purpose and strategy align. Partnering with Child Saving Institute has been an honor, not just because of the campaign results, but because of the impact. Supporting a brand so deeply rooted in our community and dedicated to strengthening children and families is exactly the kind of work we’re proud to stand behind.