A Mammoth Campaign: Five Key Components of New Roller Coaster Announcement.

Fun-Plex Waterpark & Rides came to us with a mammoth project. (literally and figuratively) They were wanting to announce a brand-new roller coaster, Mammoth, will be arriving for the summer of 2026! The park, which has undergone significant expansion in recent years, wanted this announcement to be BIG. So, 1123 got to work and created a campaign to announce the new attraction. These are the five key components of our Mammoth roller coaster launch campaign.   

1. Story   

We created a story for the new ride announcement that served as the anchor and theme for the Mammoth marketing campaign. The story carried us from the attraction teaser campaign through the roller coaster announcement and beyond:   

During excavation for Fun-Plex’s newest attraction, a mammoth from the Ice Age was uncovered. After thousands of years underground, he’s awake! Before settling in back at Fun-Plex, he’s taking time to explore the Omaha community. Over several days, the mammoth will be making appearances around the city meeting people, taking in the sights, and sharing his journey as he prepares for his summer debut at Fun-Plex Waterpark & Rides!  

2. Creative  

The first objective of our creative campaign was to build the story to generate excitement and expectation for the ride reveal by Fun-Plex Waterpark & Rides.  

After a week of teasing the roller coaster announcement, it was time to present the payoff with our reveal video! Immediately following the announcement, creative developed by 1123 was deployed with a multi-channel approach for an advertising campaign across billboards, digital display, terrestrial radio and social media ad placements. 

3. Mascot 

Our Story included a mammoth exploring the Omaha community, so we obviously needed a roller coaster mascot! Meet Marco, a two-person costume for character-driven marketing! Marco made appearances at Omaha landmarks, meeting new friends and creating incredibly unique organic social content.

4. Public Relations  

The campaign included an extensive public relations push the moment we announced the new roller coaster. The PR strategy targeted outlets in Omaha and surrounding cities, which resulted in thousands of dollars in media coverage. Watch WOWT story. 

5. Creators   

1123 continues to build relationships with creators across all platforms. For Mammoth, we deployed an influencer-driven buzz campaign on TikTok with several creators. Social Media Influencers posted leading up to our announcement to generate additional excitement and speculation, and then again when the new roller coaster was announced. The content generated thousands of views and reactions.  

This was such an exciting roller coaster announcement campaign! Fun-Plex Waterpark & Rides continues to grow and we can’t wait to see what is next!