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Scooter’s Coffee Mascot Development

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Did you know that 1123 does mascots? Mascots help increase brand awareness by providing an experiential relationship between your brand and your audience. A mascot also provides a way for brands to communicate their identity and core values.

In 2019, Scooter’s Coffee tasked us with designing and developing their official mascot team – The Amazings. Meet Anita Coffee, Carmen Caramelicious & Roland Swirls! While these guys have spent the last couple of summers racing around the bases at Werner Park in Omaha, Nebraska, Scooter’s Coffee corporate has now made them available through Eleven Twenty-Three for their over 500 franchise locations in 24 states! Franchisees can now order their very own Anita and Carmen to be a part of their local teams. While the lucky franchisees wait for their custom mascots to be made, we love brainstorming their upcoming appearances and ways to use their mascots in their local communities. From parades to sign waiving to visiting local schools and delivering those tasty Scooter’s Coffee drinks and freshly-baked goods, these mascots are going to be as busy as a Scooter’s drive thru on the way to work!