Catholic Schools Archdiocese of Omaha

The Challenge

Create a branding campaign for Catholic Schools that was memorable and resonated with their core values and traditions, while also achieving the concrete goal of increasing enrollment. This required leveraging our in-house specialties, including video and audio production, web banners, strategic social media messaging, and media placement. It was vital that the campaign captured the essence of the institutions and appealed to a contemporary audience.

The Approach

Under the campaign message “Discover the Light,” 1123 produced videos featuring real students engaging playfully on a school set, juxtaposed with b-roll of in-class vibrance and learning. These videos were disseminated across multiple platforms for optimal reach and impact, accompanied by cohesive web and social ad placements. Additionally, expertly crafted audio spots bolstered the campaign, inviting listeners to explore and enroll.

This multi-platform approach significantly heightened awareness of Omaha’s Catholic Schools. This led to a noticeable increase in inquiries, school tour requests, and online interactions. The partnership between ‘1123’ and Catholic Schools Archdiocese of Omaha exemplifies the effectiveness of a well-executed branding campaign. Not only did it align with the expectations of school administrators, but it also successfully conveyed the essence of Catholic Schools to a wider audience, promising a brighter educational future for children in the region.