Fun-Plex Waterpark & Rides

The Challenge

Increasing annual attendance at Fun-Plex Waterpark & Rides (Nebraska’s Largest), and establishing it as a premier regional attraction. Our mission extended to cities like Lincoln, Sioux City, Sioux Falls, and Des Moines, transforming Fun-Plex into a recognized brand across the broader region.

The Approach

Our strategic journey with Fun-Plex, beginning in 2015, transcended traditional season-based campaigns. We embraced a multi-year, expansive approach, paralleling the park’s significant expansion since 2014. Our comprehensive strategy included:

• Assisting in designing, naming and branding new attractions, enhancing the park’s appeal.
• Developing creative and media strategies that resonated with both local and regional audiences.
• Identifying and targeting key markets beyond Omaha for wider reach.
• Crafting and executing robust advertising campaigns, both traditional and digital.
• Orchestrating press releases and strategic media relations.
• Fostering community partnerships to deepen local engagement.

Through our sustained efforts, Fun-Plex has flourished as a destination that promises “All for Fun, and Fun for All!” Our campaigns have consistently driven increased season ticket sales annually, cementing Fun-Plex’s reputation not only in Omaha but also in neighboring cities, bridging communities through the joy of entertainment.